Realising the absence of guidebooks solely focused on sustainability and responsible travel has triggered the on-going in-house custom publishing project at Cre8PLUS. We took it upon ourselves to produce content and publish a series of city guides in which the novelty was positively acknowledged by globetrotters, responsible citizens, businesses, the media, and the general public. Our creative team took over the entire scope of work for the development of the brand, production, website, social media planning, press relations and event coordination for the book launch of the new series.
To this date, six ZERO GUIDEs in the Hong Kong, London, Copenhagen, Taipei, and Singapore editions were published, followed by Seoul and Kyoto in Chinese, and sold in major bookstore chains in Hong Kong. They can also be purchased online at zero-guide.com