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Sen by Kim Robinson

Sen by Kim Robinson

With the launch of his new exclusive hair care formulas with matching design, Sen by Kim Robinson, world-renowned hair stylist Kim Robinson engaged Cre8PLUS to take up the brand’s social media launch campaign. Our goal was to create a viral impact with an integrated social media strategy that maximises brand exposure on every level of social media platforms. The ‘SENderella’ make-over campaign was received with phenomenal support, with participation through various penetrations on Facebook, major women’s discussion forums, and YouTube.