Nan Fung Development
For the launch of 豐連Ori, a twin-tower complex located in Tuen Mun designed with an orientation for individual needs, Cre8PLUS coined a brand-new living concept (“原生．良活Organic Lifestyle of Simplicity”) for Nan Fung Group. To build awareness and educate the public of the original concept, our strategy took the form of traditional and digital advertising, from property naming, online video, mobile app, website, show flat photo booth, to marketing and sales collaterals. We also liaised with well-known social community, KOL and lifestyle/homeware brands for the website and booklet contents.
豐連 Ori 原生‧良活