Image Image Image Image Image
Scroll to Top

To Top

More Info
Read More
Nanyang Commercial Bank (China) Nanyang Commercial Bank (China)

Nanyang Commercial Bank (China)

Nanyang Commercial Bank (China) launched two brand-new platinum card products for both its retail banking and corporate banking customers in early 2013, and has awarded Cre8PLUS to create a complete branding and marketing campaign for its various targeted markets in Greater China.

Facing fierce credit card competition in China, the branding team conducted a series of branding research followed by brand consultation and proposition strategies for the two new cards. A series of marketing services was conducted to support the branding campaigns for the two card launches, including key advertising visual, cardholder welcome pack, merchant offer booklet, sales leaflet, bank statement loose insert, and POP creatives for branch marketing usage.