When planning about the launch of its new health supplement series, MIOGGI, the beauty brand renowned for its integration of traditional Korean herbal essence into its products, entrusted us with the production of the first-ever Hong Kong-Korea microfilm Farewell, Seoul, filmed in Seoul, starring up-and-rising Korean actor Kim Beom, and premiered on YouTube and MIOGGI’s Facebook page. We were also at the helm of everything from spokesperson liaison, script creation, cinematography, production, design, printing of materials (a photo book of microfilm stills, posters, postcards etc), as well as media communication, fans liaison, social media planning and event coordination of the product launch event.

Microfilm

Making-of Microfilm

TVC