Li Ka Shing Foundation – Loveideas HK
Running for its third year, ‘Love Ideas Love HK’ is one of the programmes of the Li Ka Shing Foundation’s (hereafter ‘LKSF’) HK$300 million-philanthropic campaign ‘Love HK Your Way!’, a major interactive philanthropic programme that combines the power of technology, charity and community awareness. The online strategic account was awarded to Cre8PLUS, who succeeded in establishing an interactive campaign to launch ‘Love Ideas Love HK Round 3’ onto various social media channels.
Offline, the team also assisted in conducting interviews with previous rounds’ awardees, as well as a three-day bus campaign, which allowed organisations to take to the streets on a Love Ideas decorated bus to canvass for votes, on a first-come-first-served basis.
The team was assigned to produce the finale event and a series of documentary videos, created to motivate project holders to carry out their projects together with the funding from LKSF.