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IFPHK IFPHK

IFPHK

Institute of Financial Planners of Hong Kong (IFPHK) invited us to create a bespoke advertising campaign that appeals to the human curiosity for its attempt at promoting its CFPCM Certification, and a 30-second TVC-cum-micro tutorial, which was launched on IFPHK’s social platforms such as Facebook, LinkedIn, and YouTube. The creatives – in print and online – were launched at tram shelters, on bus bodies and bus TVs, and on IFPHK’s social media platforms such as Facebook, LinkedIn, and YouTube.