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GEOX

GEOX

With summer 2014 kicked-off by the capsule collection designed by Canadian-born British designer Patrick Cox, Italian premium footwear brand GEOX invited Cre8PLUS onboard to produce a one-of-a-kind product launch. In addition to GEOX’s utilisation of JCDecaux’s ambient showcase inside the MTR Mong Kok Station, Cre8PLUS has added a 3D street art that resembles an oasis amidst the hustle and bustle of the city, alongside images of GEOX’s latest footwear collection. Placed underneath the showcase, the 3D street art encouraged passersby to stand atop the ‘oasis’, take a selfie, hashtag GEOX’s newly launched official Instagram account, to get a special markdown for purchase in-store. By engaging members of the public in a fun and engaging activity, Cre8PLUS has successfully helped GEOX transform members of the public into customers and actual sales at their stores.