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The Italian premium footwear and clothing brand GEOX, assigned Cre8PLUS the task of localising their global campaign to Hong Kong, the ‘GEOX Amphibiox Presents ‘Control the Weather’ campaign to popularise their new product line, to drive digital footprint and to build a local social media community for GEOX. In a four-day marketing initiative, we enabled members of the public to engage with the brand and product, with the use of a motion interactive game at one of Hong Kong’s largest shopping centres, the ifc. The interactive marketing event harnessed the use of cutting-edge technology and local celebrities to attract public participation and product showcasing, and successfully converted participants into actual retail sales at the GEOX store in the ifc mall.

GEOX x cre8plus You Control the Weather Campaign 2014