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Festival Walk

Festival Walk

Festival Walk, one of the most popular shopping centres of Hong Kong had appointed Cre8PLUS with a summer campaign liaised with the prominent Pink Panther. Our goal was to engage and provoke interest in checking out the Pink Panther displays whilst visiting the shopping mall. The campaign engaged the public in a primarily digital presence by creating fun social media content and short video clips for YouTube. Facebook and Instagram game competitions were also initiated to get the buzz started.