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Double A

Double A

With the vision to replace conventional marketing techniques with fun, engaging initiatives for product education, renowned global paper and office stationery brand Double A awarded Cre8PLUS with the summer marketing campaign for 2014. The result was an experiential truck campaign with an outreach to major office districts in Hong Kong, with an interactive experience to enable end-users and potential buyers the first-hand knowledge of Double A’s high-quality, reasonably priced, and eco-friendly toner. From the airport-themed design deliverables to the lucky draw and free ice cream giveaway, the campaign was deemed a success, not least because of the strategic selection of locations.