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Diaogue in the Dark Diaogue in the Dark Diaogue in the Dark

Diaogue in the Dark

DiD HK Limited, a leading experiential edutainment company and brand owner of Dialogue in the Dark Hong Kong (DiD HK), Dialogue in Silence Hong Kong (DiS HK) and Dialogue Exchange Square (DES), invited Cre8PLUS to take on the rebranding initiative in 2012.

In the wake of a misperception of its brand awareness and product and services in Hong Kong in the past three years, the company embarked on a rebranding exercise to reposition the brand proposition, redefine the product lines, and refresh the overall look and feel of the corporate image and the three brands.

The team has rewritten the new brand guidelines, redesigned the new corporate stationeries and communication materials, and given a new face to the new DES brand.